The Male Gaze is a term that describes the tendency of works to assume a male viewpoint even if it does not have a specific narrative Point Of View, and in particular the tendency of works to present female characters as subjects of implicitly male visual appreciation. One of the common symptoms of Male Gaze include assuming that the audience will identify with male characters, and will have typically male experiences, preferences and expectations.
The male gaze in advertising is actually a fairly well-studied topic, and it is often what comes to mind when the term is invoked. This is because, more than just being an object of a gaze, the woman in the advertisement becomes what’s being bought and sold. The the male gaze enables women to be a commodity that helps the products to get sold.
Laura Mulvey introduced the concept of The Male Gaze as a feature of power asymmetry. In film, the male gaze occurs when the audience is put into the perspective of a man. A scene may linger on the curves of a woman's body, for instance. Laura Mulvey argues that the male gaze takes precedence over the female gaze. This can be reinterpreted as that the subjective male construction of feminine identity has too much prevalence over the subjective female construction of male identities
The theory suggests that male gaze denies women human agency,[citation needed] relegating them to the status of objects, hence, the woman reader and the woman viewer must experience the text's narrative secondarily, by identifying with a man's perspective
No comments:
Post a Comment