Audience Research Results

Where do you normally watch films?  

As you can see from this graph most people watch films at Vue which is the cinema in the city centre so it is easier for people to get to. Cinema City is the other cinema in the city centre but it is out of the main city. Also it shows a different selection of films such as independent and a few specific mainstream films. People might not go here as they haven’t heard of the films because there aren’t any TV advertisements. There is only a fraction of people that actually go to Cinema City. A lot of people watch films on the television which are just a random selection of mainstream films, and occasionally independent. 

Do you usually watch mainstream or independent films?

As you can see from these results only 1 person just watches independent films who was a 50-year-old lady. The rest were 16 or 17 year olds. This shows that most people aged 16-17 watch mainstream films and about half of them watch independent films as well. This is good to know as we were planning our thriller to be independent and to know that our target audience age will also watch independent films as well as mainstream. We will definitely make our thriller opening scene independent because we don’t have the mainstream equipment or money. Also from this graph it shows that maybe older people would enjoy our opening to a thriller, as it will be independent.

What do you like about mainstream films?

The main reason why people like mainstream films is because of the special effects, actors and the locations, having high budget they are able to do this. During our opening scene we will not be using famous locations as it is an independent film and they do not include them, mainly because of money but also it gives it a sense of reality for some viewers as they can imagine it happening in their own town. All of the people that said they enjoy special features in mainstream films were mainly male apart from one and all teenagers that are 16 or 17.

 

What do you like about independent films?

A majority of the people we asked said that they like the storylines because they are different and realistic. Another main reason why people like independent films is because of the actors as they are not ones you see everyday, which gives the sense of mystery. Whereas in mainstream films if you see an actor in more then one film you are likely to associate them with a different character.